Product Marketing Best Practices with G Suite, Pusher and Measure

Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of community feedback, customer discovery, product onboarding, positioning, content creation, demand, sales enablement, and adoption. And all of this happens even before the launch. Moderator and COO of Pusher, Sylvain Giuliani, will bring together VP's from Zendesk, Measure, and G-Suite to discuss product marketing success metrics, launch best practices, and the intricacies of managing a team ultimately responsible for platform adoption.